Before we existed, there was a universal belief: tasty could never be healthy, and healthy could never be tasty. That's why we created Agrovision.
We believe that what is good for you should also be a joy to experience.
We believe that the future of food lies in leveraging innovative solutions to reimagine how we grow, harvest and deliver the healthiest, most sustainable produce.
We believe in daring to ask the questions that plant the seeds of positive change.
We believe this because what we’re growing is superfruit. But what we’re creating is something so much more.
Our operations are strategically distributed across prime growing regions for year-round supply.
The Fruitist brand was created to transform consumers’ experience in the produce aisle. We began with blueberries as the initial proof of concept for our platform, demonstrating our ability to deliver unmatched taste and texture.
In less than three years, we achieved global distribution, captivated the hearts of consumers worldwide, and generated hundreds of millions in sales while capturing 20% share of the premium blueberry market.
Today, our Fruitist blueberries are available at leading retailers, including Costco, Whole Foods, Walmart, Trader Joe’s, Sprouts, Giant, Publix and Wakefern.
Through rapid innovation, proprietary cultivars, embedded technology platforms, and cutting-edge agricultural techniques, we're developing the next generation of fruit. Juicier. Tastier. Better.
A truly joyful eating experience that nourishes bodies and uplifts souls, one bite at time. So unexpected. So distinctive. So refreshing. Yet still so incredibly, comfortably familiar.
